British buy record number self-help books

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British buy record number self-help books

Sales of self-help books reached its record last year, while more and more British are turning to celebrities, psychologists and online gurus for advice.

According to Nielsen Book Research, three million of these books were sold last year, a 20% increase compared to 2017.

“People come into the shop and they’re really fed up about things. They’re looking for reassurances and peace of mind, so self-help books have become incredibly popular,” said Paul Sweetman, owner of City Books in the seaside town of Hove.

Over 25 years of activity in this business, Sweetman notes that he has never seen such a high demand. In his opinion, the political climate in the country and abroad is to blame for everything.

One of the bestsellers of the genre is the "The Subtle Art of Not Giving a F*ck" by Mark Manson. According to foreign magazines, the main readers of this book is a younger audience, in particular the male.