Marketing in the post truth era: Group marketing
This book is aimed at businesses — to help marketers rethink marketing in an age when the public has lost trust in conventional messengers. And this age does demand a fundamental rethink of the market...More
- Format: ebook
You have probably heard about fake news and the post-truth era. You have also read about algorithms, big data, and how social media can be used to shape public opinion. The recent discussions around social media and data harvesting will not end soon. But what does it mean for marketing? How to develop the right marketing strategy for your company in the post-truth era? In this book, you will find the answers. The authors propose a novel marketing strategy to win over consumers in the digital, post-truth era by utilizing existing groups within society.